Last updated: April 2026
Splendid Industries Ltd, trading as Splendid Web ("we", "us", "our") is committed to protecting your personal data. This policy explains what we collect, why we collect it, and what your rights are.
We are the data controller for personal data collected through this website.
1. Who We Are
Company: Splendid Industries Ltd, trading as Splendid Web
Email: admin@splendidweb.co.uk
2. What Data We Collect
Contact Form
When you submit an enquiry through our contact form, we collect:
- Your name
- Your email address
- Any information you include in your message
Website Analytics
When you visit our website, we collect anonymised data about how you use it, including pages visited, time spent on site, referring websites, and approximate location (country/region level). This is collected via Google Analytics.
Cookies
Our website uses cookies. See Section 6 for full details.
3. How We Use Your Data
Contact form data is used solely to respond to your enquiry. We do not add you to any mailing list or share your details with third parties without your consent.
Analytics data is used to understand how visitors use our website so we can improve it. This data is aggregated and anonymised — we cannot identify you from it.
4. Legal Basis for Processing
Under UK GDPR, we process your data on the following grounds:
- Legitimate interests — Analytics data helps us improve our website and services. We have assessed that this does not override your rights as the data is anonymised and aggregated.
- Contract / pre-contract — When you contact us with an enquiry, processing your details is necessary to respond.
- Consent — Where we use non-essential cookies, we rely on your consent, which you can withdraw at any time.
5. Third-Party Services
Google Analytics
We use Google Analytics to collect anonymised usage data. Google may process data on servers outside the UK. Google is certified under appropriate data transfer frameworks.
You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on.
For more information, see Google's Privacy Policy.
Fillout
Our contact form is powered by Fillout. When you submit a form, your data is processed by Fillout and stored on their servers. We access your submission to respond to your enquiry.
For more information, see Fillout's Privacy Policy.
6. Cookies
Cookies are small text files stored on your device when you visit a website.
| Cookie | Purpose | Type |
|---|---|---|
| Google Analytics (_ga, _gid) | Website analytics | Non-essential |
| Google Analytics (_gat) | Throttle request rate | Non-essential |
You can manage cookies at any time through your browser settings.
7. Data Retention
Contact form submissions are retained for as long as necessary to respond to and manage your enquiry, and for up to 12 months thereafter unless a longer period is required by law.
Analytics data is retained in accordance with Google Analytics' standard retention settings (26 months by default).
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Erasure ("right to be forgotten") — request deletion of your data
- Restrict how we process your data in certain circumstances
- Object to processing based on legitimate interests
- Portability — receive your data in a portable format
To exercise any of these rights, contact us at admin@splendidweb.co.uk. We will respond within one month.
9. Complaints
If you have concerns about how we handle your data, please contact us in the first instance at admin@splendidweb.co.uk.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator:
ICO website: ico.org.uk
ICO helpline: 0303 123 1113
10. Changes to This Policy
We may update this policy from time to time. When we make significant changes, we will update the date at the top of this page. We encourage you to review this policy periodically.
Splendid Industries Ltd, trading as Splendid Web — admin@splendidweb.co.uk — splendidweb.co.uk